BUILDING YOUR FUTURE IN SELF-EMPLOYMENT

A Step-by-Step Workbook Guide

2nd Edition

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"She ROCKS!"

STEPHEN SNITCHLER

Planning Associates of the Southern Tier, LLC

"When the pandemic caused a nationwide shutdown, I lost my full-time job. A friend recommended Building Your Future in Self-Employment. I purchased it and read it cover to cover. Ginny emphasized that a key to small business success is to find an unmet need and fill it. Based on my strong computer skills and love for young children - plus research on my target market and competition - I started a distance learning tutoring service for children 12 and under..Thank you, Ginny, for your awesome help! "

Becky Carter

"Ginny has a well-established businesss and has been a leader in guiding small businesses to success through her outstanding consulting services."

SARAH E. DISBROW

Energy Codes Conversations

Why you need this book!

This comprehensive workbook covers all aspects of the small business startup process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a user-friendly, self-directed workbook or by organizations as the textbook in entrepreneurial training programs.

Based on more than 30 years of experience in small business ownership, entrepreneurship training and counseling, this 159-page workbook is designed for individuals considering self-employment, including dislocated workers, women, minorities, and individuals with disabilities. It provides practical, easy-to-follow and interesting information on the following topics:

A hidden gem for business owners - invaluable.

PART I: Evaluating the Feasibility of Self-Employment

The advantages and disadvantages of self-employment
Common causes of business failure and how to avoid them
The legalities of starting a business
Evaluating feasibility – self-assessment
Evaluating feasibility – the business idea
Evaluating feasibility – financial considerations
Market research: understanding your customers and competitors
SWOT analysis: strengths, weaknesses, opportunities and threats

PART II: Business Planning and Business Operations

Developing your business plan
Developing your marketing plan
Choosing an appropriate location
Developing your financial information
Managing your risk – small business insurance
Selecting a legal structure
Planning and reporting taxes