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A book for entrepreneurs and educators

BUILDING YOUR FUTURE IN SELF-EMPLOYMENT

A Step-by-Step Workbook Guide

9th Edition | Bundle Rates Available

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two business owners at coffee shop
"She ROCKS!"
STEPHEN SNITCHLER
Planning Associates of the Southern Tier, LLC
"When the pandemic caused a nationwide shutdown, I lost my full-time job. A friend recommended Building Your Future in Self-Employment. I purchased it and read it cover to cover. Ginny emphasized that a key to small business success is to find an unmet need and fill it. Based on my strong computer skills and love for young children - plus research on my target market and competition - I started a distance learning tutoring service for children 12 and under..Thank you, Ginny, for your awesome help! "
Becky Carter
"Ginny has a well-established businesss and has been a leader in guiding small businesses to success through her outstanding consulting services."
SARAH E. DISBROW
Energy Codes Conversations

Why you need this book!

This comprehensive workbook covers all aspects of the small business startup process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a user-friendly, self-directed workbook or by organizations as the textbook in entrepreneurial training programs.

Based on more than 30 years of experience in small business ownership, entrepreneurship training and counseling, this 159-page workbook is designed for individuals considering self-employment, including dislocated workers, women, minorities, and individuals with disabilities. It provides practical, easy-to-follow and interesting information on the following topics:

A hidden gem for business owners - invaluable.

PART I: Evaluating the Feasibility of Self-Employment
  • The advantages and disadvantages of self-employment
  • Common causes of business failure and how to avoid them
  • The legalities of starting a business
  • Evaluating feasibility – self-assessment
  • Evaluating feasibility – the business idea
  • Evaluating feasibility – financial considerations
  • Market research: understanding your customers and competitors
  • SWOT analysis: strengths, weaknesses, opportunities and threats
PART II: Business Planning and Business Operations
  • Developing your business plan
  • Developing your marketing plan
  • Choosing an appropriate location
  • Developing your financial information
  • Managing your risk – small business insurance
  • Selecting a legal structure
  • Planning and reporting taxes