Ginny L. Kuebler Robert    607-341-3763


A Step-by-Step Workbook Guide

This comprehensive workbook covers all aspects of the small business startup process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a user-friendly, self-directed workbook or by organizations as the textbook in entrepreneurial training programs.

Based on more than 30 years of experience in small business ownership, entrepreneurship training and counseling, this 159-page workbook is designed for individuals considering self-employment, including dislocated workers, women, minorities, and individuals with disabilities. It provides practical, easy-to-follow and interesting information on the following topics:

PART I: Evaluating the Feasibility of Self-Employment
  • The advantages and disadvantages of self-employment
  • Common causes of business failure and how to avoid them
  • The legalities of starting a business
  • Evaluating feasibility – self-assessment
  • Evaluating feasibility – the business idea
  • Evaluating feasibility – financial considerations
  • Market research: understanding your customers and competitors
  • SWOT analysis: strengths, weaknesses, opportunities and threats
PART II: Business Planning and Business Operations
  • Developing your business plan
  • Developing your marketing plan
  • Choosing an appropriate location
  • Developing your financial information
  • Managing your risk – small business insurance
  • Selecting a legal structure
  • Planning and reporting taxes
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