Ginny L. Kuebler Robert    607-341-3763


Ginny Robert, owner of Business Plans That ROCK!, is a small business advisor, trainer, and writer. She writes business planning workbooks, develops business plans, and provides comprehensive coaching to startup businesses.

She specializes in designing and developing small business training programs. Since 1988, she has provided training programs, in conjunction with one-on-one coaching, to thousands of dislocated workers, women, minorities, and individuals with disabilities. She has delivered these training programs throughout New York State, with a successful startup rate of 49% – well-above the national average of 35%.

Let’s Write Your Business Plan, the cornerstone of Ginny’s training programs, was originally written in 1988 and is now in its 9th edition. This highly effective workbook is used nationwide in training programs and one-on-one mentoring provided by SCORE, Small Business Development Centers (SBDC), colleges, workforce development boards, and economic development agencies.

In addition to managing Business Plans That ROCK! since 1988, Ginny was the original Director of the Entrepreneurial Assistance Program at SUNY Broome Community College, 2005-2010, and a Certified Business Advisor at the Small Business Development Center in Binghamton, New York, 2000-2005. She is also the author of Building Your Future in Self-Employment.

Ginny has received several awards for her small business leadership:

  • In 2010, Ginny’s first workbook, Let’s Write Your Business Plan, was recommended by The Wall Street Journal as an effective tool for startup business owners.
  • In 2009, she was recognized by the Empire Development Corporation as the EAP Director with the most startup and retained small businesses in New York State.
  • In 2006, she was honored by the U.S. Small Business Administration as the Women in Business Champion in the Syracuse, New York, district.
  • In 2004, she was recognized as one of the Top 10 Best Small Business Development Center Advisors in New York State.

Ginny has more than 30 years of diverse small business management and training experience. She holds an MBA from Binghamton University and a BA from Bradley University. Her areas of specialization are business plans, marketing, and adult education.

A native of Chicago, Ginny has lived in Upstate New York since 1980. She enjoys traveling, the beach, reading, cooking, entertaining, and her cocker spaniel, Rudy.

Business Plans That ROCK!

Building Your Business on a Solid Foundation

Let's Write Your Business Plan

This is a comprehensive, user-friendly workbook that helps the novice write a strong, bankable business plan, reducing the risk of business failure by providing a step-by-step process for decision-making and problem-solving. 119 pages. A terrific value at just $20! Companion Financial CDs are also available.


Building Your Future in Self-Employment

This highly popular workbook covers all aspects of the small business start-up process, from evaluating the feasibility of self-employment through establishing operations. It can be used by individuals as a self-directed workbook or as an entrepreneurial training textbook. 159 pages. Just $26!